Joe vs Joe: When Outlaws Wild Out
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Joe vs Joe: When Outlaws Wild Out

ByFatima

Every archetype has a shadow side. The very traits that make an archetype powerful can become destructive when distorted or stripped of ethical foundation. The Queen, unchecked, becomes a tyrant. The Lover becomes obsessive. The Jester’s shadow version? A cruel provocateur who weaponises humour to wound. And the divine disruptor, that icon of radical freedom and resistance —…

GABA Dressing: The Style Approach Your Nervous System May Thank You For
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GABA Dressing: The Style Approach Your Nervous System May Thank You For

ByFatima

I’m sure we  all already know that Dopamine Dressing is a thing — using one’s clothes to spark joy, typically via visual interest, bold colours, and novelty. Dopamine is the neurotransmitter of reward and motivation, the chemical messenger that lights up when something delightful happens. For those whose nervous systems thrive on novelty and visual…

The Elongated Pantheon: A Field Guide to the Big Cats of Poeticize Your Presence
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The Elongated Pantheon: A Field Guide to the Big Cats of Poeticize Your Presence

ByFatima

We’ve compared striking people to big cats for centuries — Cleopatra as lioness of the Nile, Grace Jones stalking the stage like a puma, Dali’s muses gliding through his salons with panther poise. It’s not just grace or symmetry; it’s the charge they bring to space. Some bodies move as if the laws of physics…

What Is a Personal Brand (And Why It’s Not What You Think)
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What Is a Personal Brand (And Why It’s Not What You Think)

ByFatima

When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…

Your Personal Architecture: A Framework for Style Harmony – PART ONE
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Your Personal Architecture: A Framework for Style Harmony – PART ONE

ByFatima

What is Personal Architecture? Your Personal Architecture is the visual pattern your body creates in space –it’s about how your physicality is perceived in terms of length, breadth, angularity and scale. It isn’t about zooming in on a single feature, such as “shoulder width”. Literal dimensions like height and width contribute to your presence, but…

Uniform or Novelty? What’s Your Style
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Uniform or Novelty? What’s Your Style

ByFatima

When it comes to getting dressed, there’s no one-size-fits-all approach. Yet so much style advice assumes we all want the same thing: variety, trends, and constantly evolving wardrobes. But the truth is, people have fundamentally different relationships with their clothing choices. Some of us thrive on repetition and consistency. Others need constant change and visual…

Back to Black 🖤
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Back to Black 🖤

ByFatima

This post is called “Back to Black” because I’ve returned to wearing black. Well, to be more accurate, I never left…..(more on that below). It’s also a nod to one of my favourite songs by the beautiful talent that was Amy Winehouse. Black was something of a signature colour for Amy —her hair, her ever-present…

New service alert: For people who want their colour palette to work as hard as they do!

New service alert: For people who want their colour palette to work as hard as they do!

ByFatima

Introducing: The 1:1 Colour Integration + Wardrobe Reset. This deluxe Colour Concierge service is more than a palette — it’s a recalibration. It bridges the gap between knowing your ideal colours and living them. This innovative new service includes a guided wardrobe cleanse, where we identify which items in your closet are draining your presence…

Introducing Midnight Summer
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Introducing Midnight Summer

ByFatima

Soft. Smokey. Deep….. Midnight Summer has the depth typically associated with Winter, but also possesses the soft, gentle chroma associated with Summer. Are you unsure whether you truly belong to Winter or Summer? Do you crave softness in your colours — but find that the traditional Summer palettes (like those from Sci/Art or similar systems)…

Personal Style as Memory: How Memory and Personal Aesthetic Intersect
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Personal Style as Memory: How Memory and Personal Aesthetic Intersect

ByFatima

Style isn’t necessarily invented. Maybe sometimes it’s simply remembered. When someone dresses well, it often has less to do with rules and more to do with what they remember, honour, or instinctively return to. Even on the runway, we mainly see a fresh take on an old style — a never-ending recycling of a former…