What Is a Personal Brand (And Why It’s Not What You Think)
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What Is a Personal Brand (And Why It’s Not What You Think)

When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…

The Outlaw / Rebel Style Energy Archetype.
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The Outlaw / Rebel Style Energy Archetype.

Often legendary.  Always unforgettable. Disruptive. Defiant. Unapologetically free. In the Poeticize Your Presence system, your Style Energy archetype is drawn  from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone.  And when you dress…