The Outlaw / Rebel Style Energy Archetype.

Often legendary.  Always unforgettable. Disruptive. Defiant. Unapologetically free.

In the Poeticize Your Presence system, your Style Energy archetype is drawn  from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone.  And when you dress from that place, your presence does the talking.

And one of the boldest Style Energy types in my system is The Outlaw, aka The Rebel. This archetype is the rule-breaker. The person who doesn’t wait for permission — and doesn’t care if you approve.

So, what exactly is the Outlaw Style Energy?

The Outlaw is about radical authenticity. Deep down, she believes most systems are broken — and she won’t be quietly complicit in them. She’s not trying to be likeable. She’s not here to blend in. She came to start a fire.

Outlaw energy doesn’t always shout. Sometimes it whispers — but it still disrupts.  Sometimes quite quietly.

It lives in individuals who refuse to shrink, conform, or sell out.

This archetype is not about rebellion for rebellion’s sake. It’s about refusal. Refusal to be controlled or boxed-in. It’s a rare frequency. Not because people don’t feel rebellious — but because few dare to live it out loud, every day, in what they wear, say, and are.

How the Outlaw Dresses

The Outlaw doesn’t follow trends, but she may create them.

And she curates her outfits intentionally; sometimes subtly, sometimes with a jolt. Her style choices aren’t about trends or approval — they’re about alignment with something internal: her values, her instincts, her sense of self. Her aesthetic says: “ I know the rules. But I’m not necessarily going to follow them”.

The Outlaw often shops with precision.  She knows what she won’t wear. This archetype might rock anything from streetwear to vintage finds to couture. From highly-detailed, ornate outfits to sleek minimalism. The common thread? A sense of defiance. A refusal to dress in a way that placates or performs. Whatever she wears creates a kind of air of mythology.

How the Outlaw Communicates

She’s articulate. Often razor-sharp. She doesn’t fill silences, and doesn’t explain herself unless she wants to.

Her humour is typically dry. Her honesty, bracing.

She doesn’t try to shock — she simply refuses to dilute.

She chooses her words with precision, and when she does speak, people tend to listen.

Online, she shares what matters to her — often without the usual filters. Her posts might be brief, elegant, challenging. Or longform and brutally clear. She’s not trying to go viral. She’s trying to say something real.

How the Outlaw Carries Herself

There’s often a stillness to her. An economy of movement.

She doesn’t fidget. She doesn’t perform.

She takes up space — sometimes quietly, sometimes with intensity — but always with presence.

Outlaw energy often shows up as cool detachment or magnetic poise. Not icy, but unbothered by approval. Her posture doesn’t apologise. Her expression doesn’t beg to be understood. But when she does look at you, it can feel like being x-rayed.

A few Iconic Outlaws – famous & infamous!

(Please note that it’s rare for anyone to be a pure archetype and most people — even if they are eccentric celebrities — are a blend of at least two archetypes.)

QUEEN CLEOPATRA. Hers was a high-level, seductive form of rebellion. She used power, beauty and intellect as weapons.  Her life was one long refusal to be managed by male-dominated systems.

FRIDA KAHLO. One of the most iconic rebels ever.

TILDA SWINTON moves through the world like a celestial being who is beyond categorisation. She wears minimalism with menace. Drama with detachment. Every outfit says: I’m not interested in your binaries.

FKA TWIGS – she’s like a walking poem — ethereal yet confrontational, hyper-feminine and deeply subversive. Her style dissolves boundaries between myth, movement, and meaning.

ERYKAH BADU Uses fashion the way a griot uses language — layered, symbolic, fearless.

ANNIE LENNOX. A legend who has challenged gender norms and industry expectations and used her stunning voice to express truth on her own terms.

DOJA CAT.  She constantly challenges the so-called norm, right down to shaving her head during an Instagram Live.  She doesn’t just break the rules, she mocks them.  (Doja also has Jester, Creator and Alchemist energy archetype traits).

BJORK  Has always refused to be categorised – musically, visually or culturally.  Bjork’s dominant archetype is the Alchemist though.

CHLOE SEVIGNY: , blurring lines between art, fashion, and identity without ever explaining herself.

HARRIET TUBMAN.  One of the most potent representations of Outlaw energy ever. A fearless, powerful embodiment of resistance and leadership.  (Harriet also had strong traits from the Warrior, Empress  & Luminary archetypes).

BRIDGET GREGORY/ WENDY KROY in the movie The Last Seduction (played by Linda Fiorentino): Cool, manipulative, and razor-sharp. She weaponises femininity without ever being consumed by it. Seductive not because she wants attention — but because it gives her control.

GRACE JONES  Her approach to life and to style is utterly her own and is underpinned by a beautifully powerful refusal to conform.

TEYANA TAYLOR embodies physicality and precision — she’s sculptural, commanding, always in control of her presence. Her style is athletic-meets-divine, with an undertone of don’t eff with me.

How to Know If the Outlaw Lives in You

• You’ve never done well with authority.
• You have a history of walking out of rooms that didn’t feel right — jobs, relationships, group chats.
• You’ve been called “too much,” “too intense,” or “difficult.”
• You call it having standards.
• You’re deeply allergic to bullshit.
• You read contracts and still go with your gut.
• You believe art should provoke. Style should communicate.
• You don’t follow trends. You don’t ask permission. You make your own lane — then torch it when it no longer fits.

Outlaw energy doesn’t necessarily mean chaos. It can also lead with clarity. It lives in women who create their own rhythm, aesthetic, and authority — without ever asking permission.

Please note:  while I have used she/her pronouns in this piece and listed female representations of this archetype, Outlaws show up in all genders.

Want to know whether you have Outlaw Energy? Book a consultation with me.