What Is a Personal Brand (And Why It’s Not What You Think)
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What Is a Personal Brand (And Why It’s Not What You Think)

When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…

Uniform or Novelty? What’s Your Style
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Uniform or Novelty? What’s Your Style

When it comes to getting dressed, there’s no one-size-fits-all approach. Yet so much style advice assumes we all want the same thing: variety, trends, and constantly evolving wardrobes. But the truth is, people have fundamentally different relationships with their clothing choices. Some of us thrive on repetition and consistency. Others need constant change and visual…

The Outlaw / Rebel Style Energy Archetype.
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The Outlaw / Rebel Style Energy Archetype.

Often legendary.  Always unforgettable. Disruptive. Defiant. Unapologetically free. In the Poeticize Your Presence system, your Style Energy archetype is drawn  from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone.  And when you dress…

What If You’re Not a Dopamine Dresser? Introducing GABA Dressing
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What If You’re Not a Dopamine Dresser? Introducing GABA Dressing

We hear a lot about dopamine dressing — bold colours, loud prints, playful silhouettes, and “feel-good” fashion. It’s a popular concept, and for good reason. Dopamine is a neurotransmitter associated with reward, motivation, and pleasure. Dressing in a way that activates those responses can genuinely lift your mood. But far fewer people talk about the…