Joe vs Joe: When Outlaws Wild Out
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Joe vs Joe: When Outlaws Wild Out

ByFatima

Every archetype has a shadow side. The very traits that make an archetype powerful can become destructive when distorted or stripped of ethical foundation. The Queen, unchecked, becomes a tyrant. The Lover becomes obsessive. The Jester’s shadow version? A cruel provocateur who weaponises humour to wound. And the divine disruptor, that icon of radical freedom and resistance —…

GABA Dressing: The Style Approach Your Nervous System May Thank You For
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GABA Dressing: The Style Approach Your Nervous System May Thank You For

ByFatima

I’m sure we  all already know that Dopamine Dressing is a thing — using one’s clothes to spark joy, typically via visual interest, bold colours, and novelty. Dopamine is the neurotransmitter of reward and motivation, the chemical messenger that lights up when something delightful happens. For those whose nervous systems thrive on novelty and visual…

What Is a Personal Brand (And Why It’s Not What You Think)
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What Is a Personal Brand (And Why It’s Not What You Think)

ByFatima

When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…

Uniform or Novelty? What’s Your Style
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Uniform or Novelty? What’s Your Style

ByFatima

When it comes to getting dressed, there’s no one-size-fits-all approach. Yet so much style advice assumes we all want the same thing: variety, trends, and constantly evolving wardrobes. But the truth is, people have fundamentally different relationships with their clothing choices. Some of us thrive on repetition and consistency. Others need constant change and visual…

The Outlaw / Rebel Style Energy Archetype.
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The Outlaw / Rebel Style Energy Archetype.

ByFatima

Often legendary.  Always unforgettable. Disruptive. Defiant. Unapologetically free. In the Poeticize Your Presence system, your Style Energy archetype is drawn  from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone.  And when you dress…