Joe vs Joe: When Outlaws Wild Out
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Joe vs Joe: When Outlaws Wild Out

ByFatima

Every archetype has a shadow side. The very traits that make an archetype powerful can become destructive when distorted or stripped of ethical foundation. The Queen, unchecked, becomes a tyrant. The Lover becomes obsessive. The Jester’s shadow version? A cruel provocateur who weaponises humour to wound. And the divine disruptor, that icon of radical freedom and resistance —…

GABA Dressing: The Style Approach Your Nervous System May Thank You For
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GABA Dressing: The Style Approach Your Nervous System May Thank You For

ByFatima

I’m sure we  all already know that Dopamine Dressing is a thing — using one’s clothes to spark joy, typically via visual interest, bold colours, and novelty. Dopamine is the neurotransmitter of reward and motivation, the chemical messenger that lights up when something delightful happens. For those whose nervous systems thrive on novelty and visual…

What Is a Personal Brand (And Why It’s Not What You Think)
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What Is a Personal Brand (And Why It’s Not What You Think)

ByFatima

When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…

Uniform or Novelty? What’s Your Style
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Uniform or Novelty? What’s Your Style

ByFatima

When it comes to getting dressed, there’s no one-size-fits-all approach. Yet so much style advice assumes we all want the same thing: variety, trends, and constantly evolving wardrobes. But the truth is, people have fundamentally different relationships with their clothing choices. Some of us thrive on repetition and consistency. Others need constant change and visual…

Back to Black 🖤
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Back to Black 🖤

ByFatima

This post is called “Back to Black” because I’ve returned to wearing black. Well, to be more accurate, I never left…..(more on that below). It’s also a nod to one of my favourite songs by the beautiful talent that was Amy Winehouse. Black was something of a signature colour for Amy —her hair, her ever-present…

Personal Style as Memory: How Memory and Personal Aesthetic Intersect
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Personal Style as Memory: How Memory and Personal Aesthetic Intersect

ByFatima

Style isn’t necessarily invented. Maybe sometimes it’s simply remembered. When someone dresses well, it often has less to do with rules and more to do with what they remember, honour, or instinctively return to. Even on the runway, we mainly see a fresh take on an old style — a never-ending recycling of a former…

Style Energy Decoded: Icons & Archetypes | Drew Barrymore
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Style Energy Decoded: Icons & Archetypes | Drew Barrymore

ByFatima

What makes Drew Barrymore so beloved – beyond the Hollywood lineage and talk show tears? At Poeticize Your Presence we decode the energetic signature beneath someone’s style. Drew’s Style Energy archetype blend is — the Jester, with strong undercurrents of both the Innocent and the Mystic. Primary Style Energy: The Jester Why? Drew leads with…

Finally! A style & colour system that actually honours your uniqueness….
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Finally! A style & colour system that actually honours your uniqueness….

ByFatima

So, what exactly is Poeticize Your Presence and how’s it different from all the other systems out there? Well, it was inspired in part by my own style journey. By my lingering feeling that the style, body geometry and colour analysis systems that already existed mainly made me feel hemmed in and a bit diminished,…

The Outlaw / Rebel Style Energy Archetype.
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The Outlaw / Rebel Style Energy Archetype.

ByFatima

Often legendary.  Always unforgettable. Disruptive. Defiant. Unapologetically free. In the Poeticize Your Presence system, your Style Energy archetype is drawn  from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone.  And when you dress…

Poeticize Your Presence: A Family Tradition
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Poeticize Your Presence: A Family Tradition

ByFatima

This is my grandfather (centre), photographed in 1943 with Eleanor Roosevelt. He had travelled from Nigeria to America to pursue his dream of earning a degree from Columbia University — a bold, near-impossible goal at the time. His elders advised him to dress modestly, to blend in, to avoid drawing attention in a new and…