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When most people hear personal brand, they picture a slick logo, a curated colour palette, or a polished LinkedIn banner. But the truth is, your personal brand is far simpler—and infinitely more powerful—than any of that. Your personal brand is how people experience you. It’s the impression that lingers after the meeting ends, the atmosphere…
When it comes to getting dressed, there’s no one-size-fits-all approach. Yet so much style advice assumes we all want the same thing: variety, trends, and constantly evolving wardrobes. But the truth is, people have fundamentally different relationships with their clothing choices. Some of us thrive on repetition and consistency. Others need constant change and visual…
This post is called “Back to Black” because I’ve returned to wearing black. Well, to be more accurate, I never left…..(more on that below). It’s also a nod to one of my favourite songs by the beautiful talent that was Amy Winehouse. Black was something of a signature colour for Amy —her hair, her ever-present…
Style isn’t necessarily invented. Maybe sometimes it’s simply remembered. When someone dresses well, it often has less to do with rules and more to do with what they remember, honour, or instinctively return to. Even on the runway, we mainly see a fresh take on an old style — a never-ending recycling of a former…
What makes Drew Barrymore so beloved – beyond the Hollywood lineage and talk show tears? At Poeticize Your Presence we decode the energetic signature beneath someone’s style. Drew’s Style Energy archetype blend is — the Jester, with strong undercurrents of both the Innocent and the Mystic. Primary Style Energy: The Jester Why? Drew leads with…
So, what exactly is Poeticize Your Presence and how’s it different from all the other systems out there? Well, it was inspired in part by my own style journey. By my lingering feeling that the style, body geometry and colour analysis systems that already existed mainly made me feel hemmed in and a bit diminished,…
Often legendary. Always unforgettable. Disruptive. Defiant. Unapologetically free. In the Poeticize Your Presence system, your Style Energy archetype is drawn from Jungian archetypes and isn’t about what you wear — it’s about who you are. It’s the atmosphere you create, the mood you carry, the flavour that lingers after you’ve gone. And when you dress…
We hear a lot about dopamine dressing — bold colours, loud prints, playful silhouettes, and “feel-good” fashion. It’s a popular concept, and for good reason. Dopamine is a neurotransmitter associated with reward, motivation, and pleasure. Dressing in a way that activates those responses can genuinely lift your mood. But far fewer people talk about the…
This is my grandfather (centre), photographed in 1943 with Eleanor Roosevelt. He had travelled from Nigeria to America to pursue his dream of earning a degree from Columbia University — a bold, near-impossible goal at the time. His elders advised him to dress modestly, to blend in, to avoid drawing attention in a new and…
[Clothes are our social shells; projections of our inner selves; indications of wealth and status. From an early age literature teaches us how to read an outfit, beginning with the children’s fairy stories where we learn to recognise the wicked witch by her black robes. In a novel, a beautifully described outfit can be used–…
