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Hi, I’m Fatima. I help people of all genders refine the sacred art of being seen.

My journey has taken me from an English Literature degree at Oxford to a graduate degree in Journalism, and a long career writing and consulting on the language of image and identity.  I began in fashion features at Vogue and went on to interview cultural icons from Beyonce to Nina Simone to Matthew McConnaughey.

Over the years, I’ve lived and worked in both London and New York, observing first-hand how public figures construct their aesthetic and communicate who they are through visual storytelling — an influence that runs through all of my work today.

Having grown up as the only child of colour in a rural English village, I  developed a deep curiosity about identity and aesthetics in my formative years, and I believe that individuality and difference are beautiful threads in one’s personal narrative.

I’ve had a lifelong fascination with style as a mirror of both inner and outer worlds. While still a student I worked as a fashion and commercial model, and became intrigued by the work of the people operating behind the scenes to construct the image — the stylists, the photographers, the fashion editors.  

My love of style, harmony, beauty, and storytelling are threads that now weave together in Poeticize Your Presence.

In case you’re curious, my types within my system are:

Slhouette: a blend of Sleek, Timeless, Celestial.

Colour: a Midnight Summer/ Rhodonite Summer hybrid. (I can also borrow from Bluebell Summer.)

Style Energy type: My main three archetypes are The Queen, The Alchemist, The Mystic. (With undercurrents of The Outlaw, The Innocent & The Jester).