Step Into The A-List Version of You
Poeticize Your Presence is an Aesthetic Identity System that blends bespoke colour palettes Silhouette ID, and Style Energy Archetypes to help you build a personal brand and visual presence that feels intelligent, nuanced, and unmistakably you.
About Me: Hi, I’m Fatima, a Personal Presence Strategist, journalist, and writer. I have a long-standing love of style and storytelling, as well as a literature degree from Oxford. My work blends aesthetic intelligence with narrative skill, and I treat every Poeticize Your Presence client as a unique muse. Learn more here.
Watch my in-depth conversation with style expert Gabrielle Arruda to hear the full story behind Poeticize Your Presence and how the system came to life.
The Formula
01 — Silhouette ID —
Your unique body and face architecture — assessed with precision, then translated into a blend (with percentages) of Silhouette IDs that reflects your actual structure. This gives you the lines, shapes and proportions you look phenomenal in.
02– Your Bespoke Colours —
A custom palette built around one of 16 unique Home Seasons — refined to your individual undertones, depth, contrast and nuance. No generic, pre-packaged swatches. This is your exact chromatic signature.
03–Your Style Energy Archetype —
Your PSYCHOLIGICAL aesthetic. The way you move through the world. Based on Jungian Archetypes, this layer captures your personality, presence and the kind of story your presence is telling — as well as the kind of story you wish to tell. It’s the atmosphere of your style, layered over your silhouette and colour foundations.
Not Sure Which Service To Choose?
Imagine you’re cooking your favourite meal. What are the essential ingredients that build this dish? And what are the optional seasonings and enhancing elements that make this signature culinary offering memorable and take it to the next level? Think of your personal aesthetic and personal brand as a gourmet-level signature — because it is.
Now, ask yourself, which ingredients of your personal style could use a fresh eye, a fresh approach, fresh knowledge?
All of the services I offer are bespoke, supportive, and inclusive of all neurotypes and genders. PYP is the absolute opposite of generic, one-size-fits-all style advice. One perfect place to start your Poeticize Your Presence journey is with a STYLE SUPPORT CALL. You’ll get immediate 1:1 guidance, the opportunity to brainstorm style ideas and assess your style story, from past to present. And you’ll move forward armed with a blueprint to transport you to your dream wardrobe and brand. Click on the image below to get the deets
Alternatively, you will find all my signature services — from Bespoke Colour Analysis palettes and reports to Silhouette ID Analysis to Personal Branding — in my style store, which you can access via the BOOK NOW tab in the menu at the top of this page. Here are some of my post popular signature services:
The Flagship Course
Style for the Sensitive Soul is a self-paced programme that teaches you how to dress for the body, nervous system and bandwidth you actually have now — rather than putting endless pressure on yourself to change who you are. If your nervous system is easily overwhelmed — by fabrics, hormones, textures, sensory load, or simply life — this course shows you how to make your wardrobe an ally instead of an adversary.
Care to Connect?
Let’s connect on social media. You’ll find the links to my private Facebook group, Pinterest, Insta and Youtube below.
